Alastair Brogdon

Hockey star ‘a hit’ as ACP intern at International Tennis Federation

Great Britain

At the age of 28, Alastair Brogdon reached the pinnacle of world hockey, representing Great Britain as a striker in the 2016 Rio Games. It was the culmination of years of dedication to training, national and international competition, achievable with the support of UK Sport funding for eight years. Having earlier obtained a degree in marketing, during his sporting rise Alastair – juggling the intense demands of his sport – managed to add to his career credentials with a short stint at a London based Sports PR agency and Leadership Coaching Course. Whilst his sporting career ended abruptly mid match in Rio, when he broke his index finger, he knew by then he was looking for a different kind of ‘break’ - ‘a break’ to transition to a marketing career.

This is where the Athlete Career Programme (ACP) gave a helping hand. Around the world, a number of National Olympic Associations had begun harnessing the ACP’s potential to help athletes plan for a career after sport. Seeing its value, the International Tennis Federation, based in London, committed to encourage its member national federations to link in with the ACP offering placements for candidates worldwide. In addition, the ITF offered an internship to work across the Commercial and Marketing departments at the ITF Headquarters in Roehampton, London. Alastair was selected: "It’s a tremendous opportunity to help my transition into the working world. I can already see traits I’m able to easily transfer from the hockey pitch to the job - high performance teamwork, taking responsibility and leadership skills. I’m right in at the deep end, getting involved in the ITF’s commercial sponsorship operations and digital communications around its Davis Cup and Fed Cup competitions. Both events are sponsored by The Adecco Group, the company with which the Olympic and Paralympic Committees cooperate to deliver the ACP in currently over 30 countries next to Outreach activities worldwide."


Alastair Brogdon

Lucia Bardot

Partnerships Manager at the ITF

"As tennis is an Olympic sport, we are keen not just to harness the ACP to help tennis players, but to give something back and help other athletes on their journey to successful careers. Alastair brings a winning attitude and appetite for delivering successful partnerships, so the fit within our team is perfect. We are giving him a 360-degree experience, encompassing all aspects of our operations. Alastair added:" This experience is a real step forward in my transition from sport to work. In many ways, it's ‘a whole new ball game’, where you must map out your career pathway rather than following a set pattern of competitive dates and tournaments. I’m embracing every challenge and this ITF/ACP experience is building my confidence every day and providing me with the clarity needed to advance my marketing career in the long-term."